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We’re not about spark joy, we want to hack it! We live in a world that is forever time poor and there’s…
I believe that there is nothing more important than creativity in business (and I have the empirical data to back it up). …
We’ve all heard of the stories of overnight success on social media. But it doesn’t always last. So the question is when…
A strategy should be a plan of action to achieve a long term goal or an overall aim. I would like to…
Purpose is something that I’ve grappled with for a long time. And not just for myself. As an employer, I’ve seen team…
Why did I decide to make a podcast?  Well, this sounds a little woo woo but the idea for this podcast…
We all have things we would like to achieve but do we turn them into concrete goals? I do.  I have…
What is influence? And why is it important? The word influence has lost its meaning over the last 8 – 10…
Does a brand need a soul? I say yes, and here ’ s why.  The brand soul has a lot…
Once upon a time there was a thing called the Four Ps and every marketing student would conscientiously memorize them. The old…
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