Skip to content Skip to sidebar Skip to footer


Straight forward, sharp business smarts in seven minutes. 

Stay ahead of major shifts in business and consumer behaviour.

All Posts

All Posts

The word ‘liminal’ comes from the Latin word limens, meaning ‘threshold’. Right now, you may feel as though you are are standing…
You see, I am anti-habits. I have actively avoided anything ever resembling a habit – as, for some reason, I link…
As COVID-19 lockdowns ease, more and more businesses are considering offering remote work as a permanent option. Twitter has announced a new…
Subscribe to Straight Forward

We spend our time curating + creating this content, so we don't waste yours.