We know that selecting goals for you or your business can be tricky. For me, I find it helpful to think of a goal simply as an object of desire. Is it something I want? Does it get me closer to my vision? Let’s face it, if you don’t really want it, you won’t achieve it!

But here’s the real rub: We are really bad at knowing what we actually want. In a very real sense, we co-opt other businesses’ goals because it’s actually very hard to get clear.

So we’ve created a tool to help you figure that out. Because when it comes to goals, the only ones that matter are yours.

Warning: This product contains playful profanity. Proceed with caution.

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